−0.8%
YoY wash volume growth · Jan–Jun 2026
0%4%
Q2 2026 Industry Insights
The Quarterly Pulse of the Wash Industry.
National wash-count benchmarks from 75% of U.S. tunnel wash sites. Plus this quarter’s spotlight: the 12.9 million invoices that reveal where membership revenue silently leaks, and how much of it is recoverable.
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Wash Intel
Rubicon Analytics
12,900,000 invoices · 26 operators · June 2025 – June 2026 · Monthly plans
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Q2 Performance
Year-over-year wash volume growth, January–June 2026. Benchmark your sites against national trends.
DataNCS Wash IntelRubicon Analytics
Total market
Every reporting wash site, including newly opened locations. Shows how the industry’s overall volume is growing.
Same-siteOnly sites with 12+ months of history, so new builds don’t inflate the number. Shows organic growth at established locations. The closest read on how an existing wash should expect to perform.
Pro tipThis view counts every reporting wash, including brand-new ones that opened this year. The number can rise because new washes were built, not necessarily because drivers are washing more often.
+1.8%
YoY wash volume growth · Jan–Jun 2026
0%4%
+1.6%
YoY wash volume growth · Jan–Jun 2026
0%4%
InsightTotal-market volume remained positive through June, with East (+1.8%) and West (+1.6%) offsetting a modest Central decline (−0.8%). The market is still expanding overall, with growth concentrated in regions capturing demand most effectively.
Same-site volume, month by month
Pro tip
National YoY % change at established sites (12+ months of data). The closest read on how incumbents are weathering new market entrants.
State Performance
Trailing-twelve-month YoY wash volume change by state, through June 2026.
DataNCS Wash IntelRubicon Analytics
Total market
Every reporting wash site, including newly opened locations. Shows how each state’s overall volume is growing.
Same-siteOnly sites with 12+ months of history, so new builds don’t inflate the number. Shows organic growth at established locations. The closest read on how an existing wash should expect to perform.
Total market: 36 of 51 states above prior year
Pro tip
−16%+16%
AMP Spotlight
Where Membership Revenue Silently Leaks.
Most lost members never decided to cancel. Roughly 1 in 12 recharges fails on the first attempt. Most recover through automatic retries. The rest silently walk away, often never knowing there was a problem. We analyzed 12.9 million invoices to find where the money goes.
DataAMP Platform12.9M invoices · 26 operators
What happens to 100 failed invoices
Portfolio averages · dunning = true-incremental estimate at 3 early adopters59
4
37
Recovered by retries
Automatic re-attempts over the first 7 days. Works when the card just needs a payday
+ AMP texts
Est. +4 more per 100. Limited by reachability, not results
Lost · involuntary churn
Never collected. After day 14, winning them back means a brand-new membership
8.3%
of monthly recharges fail on the first attempt. That’s 1 in 12 members whose payment silently bounces.
59.0%
of those failures fix themselves. Automatic retries catch the card on a better day.
$7/member/yr
See what this costs you →
walks away with the rest. Across everything you invoice, 3.4% of charges are simply never collected. About 1 in 29.
The recovery window closes by day 14
Cumulative % of failed invoices recoveredThe first 7 days do the heavy lifting: 80% of all recoveries happen inside them. Navy markers show when AMP’s dunning texts send.
Cumulative recovery
AMP dunning text sends
Window closed
What’s Your Exposure?
Set your numbers, then flip the switch. Watch what dunning texts pull back.
5,000
50030,000
$30
$15$60
8.3%
3%20%
Illustrative only, based on portfolio-average recovery rates (59% retries alone, ~63% with dunning: a true-incremental estimate measured at 3 early-adopter operators). Actual outcomes vary with card mix and plan structure.Illustrative. Portfolio-average recovery rates; actual results vary.
Estimated revenue lost per year
$61,254
That’s 170 members paying dues for a year and washing none of it back.
↑ $5,976/yr recovered by dunning texts
SMS dunning
One setting. Texts every failed payment a one-tap pay link.
Where your failed invoices go
59% recovered by retries
4% recoverable · dunning off
37% lost either way
Ready to stop the leak? Dunning is one setting in your AMP dashboard.
Start with dunning today →
Ready to Turn Data Into Profit?
Everything in this report came out of AMP’s platform: 1,000+ active locations, 10M+ washes a year. Operators use the same engine to grow memberships, coach teams, and win back lost members. Get a walkthrough of your own numbers from the team behind this report.
+30%
more unlimited memberships. Sold at kiosk, in app, lane-side
4×
sales gap between top and bottom attendants. Coach with facts
+125%
more reactivations with automatic win-back campaigns
+30% memberships and +125% reactivations are operator-reported results (ampmemberships.com) · 4× attendant gap from AMP’s Q1 2026 Industry Insights · results vary by site.
Wash-count benchmarks: NCS Wash Intel & Rubicon Analytics, TTM through June 2026, sites with 12+ months of data for same-site views. Payment analysis: 12.9 million recharge invoices across 26 operators (≥1,000 invoices each) · Recovery = the invoice itself ultimately reached paid status · Dunning measured at 3 early-adopter operators; the combined ~63% is a true-incremental estimate, limited by reachability. All findings are observational.